SAP Jobs – Revenue & Demand Generation Sales Operations Manager HXM

System Applications and Products (SAP)

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As the HXM NA Revenue & Demand Generation Sales Operations Manager, you will serve as an integral part of the SAP SuccessFactors Sales Operations Team. Your role centers around three facets: sales play regionalization for HXM North America, platform management, and NA Demand Management. Your goal is to develop, curate, and track campaigns & content to generate pipeline, ensure customer renewals, and capture new HXM logos in North America.

Acting as our internal evangelist, you’ll influence the field with creative storytelling and impactful communications. Your aim is to improve the HXM NA Field Sales Team’s (200+ employees) understanding of SAP SuccessFactors solutions and key differentiators in the market.

Leveraging strong cross-functional relationship and project management skills, you will work cross-functionally with SAP NA Demand Management, HXM global Go-to-Market, HXM NA Marketing, Partners, and Sales Operations to deliver actionable sales motions for SAP SuccessFactors Field Sales Team (AE, CSM, SDR, IMR).

Your commitment to our HXM NA Sales Programs will generate incremental revenue for SAP North America, boost the overall market share growth of the SAP SuccessFactors business, and improve deal conversion rate. This is a highly visible position among a matrixed environment.


  • Sales Plays – Develop & execute targeted sales programs for the NA SAP SuccessFactors Field Sales Team.
    • Deliver 5-8 high impact sales plays per year to address weakness in pipeline, amplify solution strengths & differentiators, and ensure minimal time to revenue.
      • Work directly with HXM NA Sales Leadership and HXM global Go-to-Market Team to develop and select sales plays for execution in NA.
      • Develop regionalized enablement sessions, identify target territory/account lists, and curate outbound sales content via for the HXM NA Field Sales Team.
      • Design, manage, and promote sales play communications via HXM NA Sales Team SharePoint.
    • Orchestrate activities between HXM Marketing Ecosystem (CMSO, GDCE, and global Go-to-Market) and the HXM NA Field Sales Team by ensuring objectives and deliverables are clear, roles are defined, and deadlines are met.
    • Track, measure, and report outcomes of each sales program regularly to HXM NA Sales Leadership Team and other key stakeholders.
  • – Lead enablement, content creation, and reporting efforts for HXM NA.
    • Oversee platform administration for HXM NA.
    • Lead content creation efforts to support marketing events and outbound sales motions.
    • Monitor and track HXM NA Field Sales Team adoption in platform & lead general content reporting efforts.
    • Share & learn best-practices with NA Outreach Leads and other SAP LoB Teams.
    • Launch the “Outreach as a CRM” reboot curriculum in HXM Canada (pilot group). Refine curriculum post-pilot for launch across entire HXM NA Field Sales Team.
  • Demand Management – Serve as the primary NA Demand Management Director (DMD) for HXM NA.
    • Work directly with NA Demand Management Directors (DMDs) in NA MUs to assist SAP Industry positioning.
    • Deliver targeted, tactical sales plays recommendations to SAP NA IAEs based on their specific industry focus areas.
    • Act as a thought partner in territory planning conversations with NA DMDs & HXM NA RVPs.

Ideal Candidate Profile

  • 5+ years working experience, varied backgrounds are desirable.
  • Strong organizational and project management skills to keep track and follow up on many threads simultaneously.
  • Exceptional interpersonal and communication skills (both written and spoken).
  • Excellent communicator with strong empathy and ability to motivate individuals and established teams.
  • A high-trust, self-starter individual who collaborates well in cross-functional & matrixed environments.
  • Thorough understanding of traditional & digital marketing approaches and market research methods.
  • Demonstratable content curation experience.
    • reporting and content creation experience preferred.
  • Demonstrable experience in data analytics and Microsoft Excel.
  • Bachelor’s degree required.

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SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.

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SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected]

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

Requisition ID: 344813 | Work Area: Sales Operations | Expected Travel: 0 – 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: Virtual – USA

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Job Details:

Company: System Applications and Products (SAP)

Vacancy Type: Full Time

Job Location: Newtown, PA

Application Deadline: N/A